Professional formatting standards and optimal timing strategies for maximum impact.
Use this checklist before sending any letter to ensure professional presentation.
Keep it concise - busy owners won't read long letters
Each paragraph should be 2-4 sentences max
Include your business name, contact info, and logo
Date, recipient address, salutation, body, closing
Use margins, line spacing, and paragraph breaks
Use Georgia 12pt (serif) or Arial 11pt (sans-serif) for body text
Include phone/email in the letter text
Repeat contact details in signature block
Sign by hand if possible - builds trust
Use 20lb or heavier paper stock
Get printable checklists and templates to ensure every letter meets professional standards.